Sunday, October 25, 2009
Kit Kat's latest Campaign
The two videos above are part of Kit Kat's latest 'Working like a machine' campaign. In the videos, the main element working here seems to be humour, although one might interpret both advertisements as being totally irrelevant to Kit Kat. The central idea of the characters in the series of advertisement is people behaving like machines. In the first, we have the karaoke lady standing behind a television singing and in the second we have a cashier scanning products with his teeth. These out of the ordinary actions were obvious to me and it immediately grabbed my attention. The way Kit Kat was introduced into the advertisement was pretty smooth also as one was on a snack dish and the other conveniently rolled over to the cashier.
Keeping in mind that Kit Kat would be targeting children and younger people for these products we see a clean advertisement which is quite creative. Although I was a little annoyed at the end of the commercials, my younger kid brother enjoyed it as I saw him chuckling to himself so I guess it has the desired effect on people which is 'Come Grab a Kit Kat'. I preferred the Cadbury cartoon advertisement where the world was portrayed as chocolate, but I guess this campaign might work out as well for its humorous approach. Featuring real people in the advertisement also gives it a more personal feel.
What are your views on Kit Kat after watching this? Would you follow their slogan and 'Have a break, have a Kit Kat'? Share your views!
Subscribe to:
Post Comments (Atom)
3 comments:
Actually I think that the first commercial for kit kat is quite corny than funny. Didn't get the link between commercial, product and tagline. The 2nd commercial was better, in my opinion.
Like you, I also prefer cadbury's cheerful and catchy campaign. :p
I think the first advert probably made alot more sense to the Japanese because their masses are pretty much used to the quirky and non-direct forms of marketing. In Singapore however, the products and the bottomline is far more clear cut. I think Kit Kat benefits from having such adverts because, probably, its sales depends on its ability to stay fresh and relevant in people's minds. Classics like Mars bars, no longer need to pander to the new and the young. Kit kat does itself great credit by being quirky and innovative.
The ads are kitsch. Kit Kat deserves better adertising!
Post a Comment